- 22.03.09
[Aoyama MIHONCHO] Showcase "AOYAMA PARTNERS STOCK 3 -- HERALBONY"
The exhibition below is introduced in Aoyama MIHONCHO's showcase.
[Aoyama MIHONCHO] Showcase "AOYAMA PARTNERS STOCK 3 -- HERALBONY"
February 28th, 2022 (Mon.) – April 1st, 2022 (Fri.)
Open hours: 10:00-18:00
Except: Saturdays, Sundays, and official holidays
Our AOYAMA PARTNERS STOCK series of exhibitions at Aoyama MIHONCHO presents
examples of distinctive companies that are using TAKEO fine paper and design to communicate
their brand images.
The third company in this series is HERALBONY, a lifestyle brand that creates product
designs based on the work of artists with intellectual disabilities throughout the world.
The show presents items used as brand marketing tools, such as packaging and tote bags,
in which design team Paper Parade’s art direction selected BIOTOPE GA-FS in marine blue as the ‘brand paper.’
designs based on the work of artists with intellectual disabilities throughout the world.
The show presents items used as brand marketing tools, such as packaging and tote bags,
in which design team Paper Parade’s art direction selected BIOTOPE GA-FS in marine blue as the ‘brand paper.’
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Coming from the perspective of paper-based branding that brings out the color and texture of paper,
we based the design on the paper, and defined the brand paper. Using this ‘brand paper’ as inspiration,
the main color was defined as HERALBONY BLUE, which comes from the blue that is the symbolic color
for autism awareness, expressing comfort and hope. For the basic design of things such as packaging,
we created the ambience for HERALBONY based on the color and texture of the paper, specifying
the paper BIOTOPE GA-FS in marine blue, and the properties and CMYK settings established for
the brand paper when the brand color is used in printing.
we based the design on the paper, and defined the brand paper. Using this ‘brand paper’ as inspiration,
the main color was defined as HERALBONY BLUE, which comes from the blue that is the symbolic color
for autism awareness, expressing comfort and hope. For the basic design of things such as packaging,
we created the ambience for HERALBONY based on the color and texture of the paper, specifying
the paper BIOTOPE GA-FS in marine blue, and the properties and CMYK settings established for
the brand paper when the brand color is used in printing.
(Paper Parade)
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Cooperation:
HERALBONY is an ‘experimental welfare unit’ with the mission to “Let Out Your Exceptionality” that aims
to create new culture by signing art licensing agreements with artists with intellectual disabilities
throughout the world and promoting their ‘distinctiveness’ in a variety of things and places.
It is working on diverse projects aimed at expanding the social welfare domain, including HERALBONY,
a lifestyle brand that creates product designs based on these works. Originally a word of unknown
meaning that the autistic older brother of the founders wrote in his sketchbook when he was about seven,
the company name HERALBONY embodies the desire to make people aware of the appeal of things of
value that the world initially tends to dismiss as not being valuable.
to create new culture by signing art licensing agreements with artists with intellectual disabilities
throughout the world and promoting their ‘distinctiveness’ in a variety of things and places.
It is working on diverse projects aimed at expanding the social welfare domain, including HERALBONY,
a lifestyle brand that creates product designs based on these works. Originally a word of unknown
meaning that the autistic older brother of the founders wrote in his sketchbook when he was about seven,
the company name HERALBONY embodies the desire to make people aware of the appeal of things of
value that the world initially tends to dismiss as not being valuable.
Paper Parade Inc.
Creative director Atsushi Morita and type designer Yuriko Wada are a design team that traverses digital
and physical boundaries to create its own distinctive worldview. Basing their activities on the theme of
creating new value in paper and printing, they explore designs that can change values related to paper,
printing, and materials in their experiments with new forms of expression and pursuit of ideas.
They produce brand paper solutions and designs, specializing in paper-based branding founded on
graphic design and typography.
and physical boundaries to create its own distinctive worldview. Basing their activities on the theme of
creating new value in paper and printing, they explore designs that can change values related to paper,
printing, and materials in their experiments with new forms of expression and pursuit of ideas.
They produce brand paper solutions and designs, specializing in paper-based branding founded on
graphic design and typography.