News｜Aoyama MIHONCHO

By nature, I’m the kind of person who likes to hold on to things that I like. I’ve got collections of big things like old radio cassette recorders and small things like toothbrushes received as souvenirs of trips, as well as a small collection of playing cards, but the oldest collection I have is of records.

 

But, with no more than about a thousand records, I haven’t got enough to be a record collector. And, with my eclectic tastes, I’ve gathered a hodgepodge of old and new, and in all sorts of genres, so I don’t have the detailed, in-depth knowledge of a fanatical devotee either. But I do really like vinyl records, and I wondered what I could do that was record-related.

 

The idea I came up with was to make records using paper and fill Aoyama MIHONCHO with records and record-like things. That was the beginning of “SOUNDLESS RECORDS.” Two and a half years after the original conception, these works are now finally going on display in a show.

 

The works focus on the appeal of records as products, including soundless records made of paper using special processes and UV inkjet printing, posters taking inspiration from record-pressing and from the grooves on records, and LP-size record jackets functioning as an introduction of my work by using things like visuals from past photography direction projects.

(Toshiyuki Kojima)

Cooperator：	Cosmotech Co., Ltd，SHOEI Co., Ltd，STUDIO DOUGHNUTS，
	TAKEO Shiko Corporation, Tsujikawa Co., Ltd，TO-HOKU Shgyo-sha， YAMADA PHOTO PROCESS CO.,LTD，ROKKA CORPORATION
Interview Cooperator：	TOYOKASEI CO., LTD.

 

Toshiyuki Kojima

 

Art director, graphic designer, and part-time lecturer at Tokyo Zokei University. After stints at Ikko Tanaka Design Studio and Hiromura Design Office, went independent, and remains independent to this day.

 

Major projects

 

Major projects include a brand book for Nissan Motor Company, visual identity for furniture store Nippon Form, exhibition graphics for the Sori Yanagi show at the Living Design Center Ozone in Shinjuku, design of a Daisaku Cho book, visual identity for Ginza eyewear specialist OBJ East, design of sample books and exhibitions for TAKEO and PCM TAKEO, visual identity for the Mikasa Kaikan restaurant, publicity design for oral surgery supplies, RICOH calendar project, visual identity for LUMINE’s eco-focused charity market "Re Closet," branding for AUTOBACS private brand AQ, and package design for Toshi Yoroizuka.

 

Awards and merits include the Graphis Design Annual Gold and Silver Awards, National Calendar Contest Japan Marketing Association award, silver award, and judges’ special award, SDA Incentive Award, Object Tokyo Exhibition prize for special merit, selection for Ginza Matsuya Design Forum, and shortlisting for a New York ADC award.

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