News｜MIHONCHO HONTEN

Dates: March 9th, 2020 (Mon.) - April 10th, 2020 (Fri.)

Open hours: 11: 00 - 19: 00   From April 1 until 18:00
Except: Saturdays, Sundays, official holidays

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For over half a century, since its launch in 1956, MERMAID has been a popular fine paper.
This line of fine paper characterized by a rippling texture has now been augmented with rich,
modern-day colors and new thicknesses that can be used for folding cartons and similar applications.
The Mermaid Wave exhibition, directed by Akiko Sekimoto, presents the newly expanded appeal
and attraction of MERMAID. Come and feel for yourself the new ripples that MERMAID is making.

Organizer:	TAKEO Co., Ltd.
Art direction:	Akiko Sekimoto
Cooperation:	Tokushu Tokai Paper Co., Ltd., Taiyo Printing Co., Ltd.
Additional venues:	TAKEO Co., Ltd. Yodoyabashi MIHONCHO
	Yodoyabashi odona 1F, 4-1-1 Imabashi, Chuo-ku, Osaka-shi, Osaka　map
	Tel. （+81）6-6232-2240
	Open hours: 11:00-18:00
	*Please refer to Yodoyabashi odona website for details.
	TAKEO Co., Ltd. Fukuoka MIHONCHO (TAKEO Co., Ltd. Fukuoka Branch)
	1-9-20 Yutaka, Hakata-ku, Fukuoka-shi, Fukuoka 812-0042   map
	Tel. （+81）92-411-4531
	Open hours: 9:00-17:30
	Except: Saturdays, Sundays, and official holidays
Profile:	Akiko Sekimoto
	Art director and graphic designer
	Sekimoto leverages graphic design to provide direction for everything required for the launch and growth of brands, shops, and products, including logo design, package design, product development, shop design, and sales promotion tool design. Significant clients include KINARI Inc. (Soka Mocka), Kanro Co., Ltd. (Hitotubu Kanro), the Kyoto dyer’s brand Shirushizome Sugishita, Mitsubishi Ichigokan Museum, Nakagawa Masashichi Shoten Co., Ltd., Tokyo Midtown, and TAKEO. Her numerous awards received throughout the world include the ADC Award, JAGDA New Designer Award, CS Design Award (Semi Grand Prix), and Red Dot Award. Sekimoto graduated in design from Tokyo University of the Arts and gained a masters from the same university, then worked for DRAFT Inc. before establishing HIDAMARI Ltd.
photograph:	Kohei Yamamoto
	* The “Kami to Gurafikku Dezain” (Paper and graphic design) talk originally scheduled for March 25 has been cancelled due to the situation with the novel coronavirus (COVID-19), the need to prioritize the health and safety of visitors and people involved in the event, and with the aim of preventing the further spread of the disease. We apologize for any inconvenience this cancellation may cause and ask for your understanding.